Lou Soto

Lou Soto

Insurance Specialist

Phone: 407-843-2222 x 325
E-mail:


Lou Soto is an Insurance Professional at Decision Tree Financial. 

Lou’s expertise’s are in Individual and Business Insurance.  He provides risk management for small to mid-size business using General Liability Insurance for buildings, autos, trucks, equipment, inventory, crime, product liability, workers’ comp., and many other business related risk protection needs. Lou can also identify the need for business group policies for health, life, disability, long term care, dental and vision.

For individuals and family, Lou can provide risk protection for homes, autos, and umbrella policies.  Other general insurance includes life, health, disability, long term care, and annuities.

An advantage of using Decision Tree Financial for your insurance needs is that we can provide insurance products from many of the top insurance companies, thus assuring best price and product that meets your needs.

Lou graduated from Rutgers University in New Jersey and received a bachelor’s degree in Business Management.  He  a 215 license (Life, Health and Annuity), as well as a 220 (General Lines for Property & Casualty).

Lou is involved in many community organizations, including the Hispanic Chamber of Metro Orlando, where he served as Board Member and Treasurer.   The Kissimmee Chamber, where he is a Board Member of the Hispanic Business Council.  Lou is also a member of the Puerto Rican Chamber of Commerce, and President of the Dr. Phillips Hispanic Chamber Leads Group.

Lou resides in Celebration, FL, with his wife Jean.  He has two sons, Louis and Darren, who are both successful attorneys.  His son Darren is an elected State Representative for District 49 in Orlando and his son Louis is an M&A attorney in the Silicon Valley  of California.  His passions are golf, travel and grandchildren.